In many states across the U.S. it is illegal for automakers to sell their cars directly to customers. The only can sell their cars through third party dealers. This is the law, it could appear as nonsense, but is happened. Tesla fought against these laws in Massachusetts, Missouri, North Carolina, Ohio, New Jersey, Texas and Michigan – and the automaker just announced a big win in Maryland as the state’s governor signed a bill allowing Tesla to skip third-party dealerships and sell directly to customers.
The Governor Larry Hogan recently signed House Bill 235, which will allow Tesla to open up to four dealerships in Maryland starting in October 1. “We hope this momentum combined with encouragement from independent entities, such as the Federal Trade Commission, will lead to direct sales in other states such as Connecticut, Michigan, Texas, and Arizona,” stated Diarmuid O’Connell, vice president of corporate and business development at Tesla.
The freedom to compete and operate in the state is not complete, but thanks to an exception for manufacturers and distributors with “only electric or non-fossil-fuel-burning vehicles”, the company will be allowed to act as its own dealer.
Having its own marketing strategy Tesla wanted to sell its cars directly to consumers. This way they could better offer information and educate its consumers about the benefits of electric cars. Tesla feel that it could be a conflict of interest between selling gasoline powered cars and new types like electric cars or hybrid cars. A third party dealer has no interest to sell electric cars, to promote green concepts, cutting in dimension the greenhouse effect or this stuff. They only need to sell cars and to make profit as normally.